Banner advertising is one of the oldest forms of Internet advertising. The advantages of this method of advertising for the site were most evident in the early era of Internet advertising. The first banner ad campaigns were quite primitive – simple manual exchange of non-standardized advertising images with links between webmasters.
After some time, there have formed standard sizes for banners:
468 x 60 – big stretch, it is one of the oldest and most popular types of banners. These banners are supported by all banner exchange networks. The largest and most visible type of banner, allowing not only to attract attention and interest to the user, but also to convey sufficient information about the advertised site.
100 x 100 – “square banner.” Became popular as an option for placing a banner in the website navigation bars, but eventually got the status of the standard. Not supported by all banner exchange networks, but is quite popular with manual banner exchange.
88 x 31 – “button” – this banner exchange is very limited in supported exchange networks, particularly by large, but has become almost standard “de facto” in the exchange of banners and links.
120 x 60 – “small banner” – not available to all banner exchange networks, but they are quite common in the direct sale of advertising space on websites.
234 x 60 – “half a large stretching.” Situation is similar to the banner 120 by 60.
“The eye” is the banner of arbitrary shape with navigation elements.
These standards remain relevant today. With this standardization occurred the opportunity to build the most effective banner exchange network. Banner exchange networks have emerged as a logical consequence of the desire to simplify the webmaster banner exchange to “cross” advertise their resources. As a result, there has been created several mechanisms for the exchange standard of banners, acting on a “show other people’s banners on your site and we will show on your other sites.” Thus the profit banner networks formed and are composed of a certain percentage of impressions (usually from 10 to 30), which are allocated to the impressions of commercial (paid) banners, raised a banner network. ทำป้าย
The first banner ads did not have any opportunities to target – show “all and for all.” However, in view of the unemployment market efficiency such advertising was high enough. The main indicator of the effectiveness of banner – CTR (ratio of impressions to clicks the user) was from 2 to 10 or even more percent. For comparison – in the current banner networks is considered a good indicator of CTR at 1 percent. Naturally, together with the growth of the market changed and banner ads, adapting to the requirements of advertising specialists. Today’s networks have extensive opportunities to target, often narrow specialization, as well as highly customizable displays. There is an opportunity to choose not only the desired theme sites, where you would like to see your banner, but their geography, display time, the type of operating system user, etc. All this has allowed banner networks to remain competitive enough.